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CRM - Booking Engine InterfaceeMarketing reports interlinked with eBooking.
Taking reporting to a whole new level
The évoSuite eMarketing module is designed to talk together with your website booking engine and created to be managed from your CRM system. This link enables you to retrieve important data that can help evaluate exactly how well your marketing initiatives are doing.
Creating eMarketing campaigns in your CRM
When you sent out newsletters or email communications from your CRM, you are asked to first create a campaign, from which you will send your mails from. This helps you to organize your mail-outs, ensure the mails are probably targeted and sent to the right audience, and this is not all. The campaigns also provide the frames for generating useful reports, which ultimately can help you improve your marketing strategy.
eMarketing and booking engine
You can know exactly if your marketing efforts have been worth it or not! We’ve made it easy for you to measure the outcome of your eMarketing, with essential information such as; how many people read the mail, clicked your links and what other actions did they take as a result of your campaign. You can see exactly how many bookings have been made as a result, who made the bookings as well as the revenue gained from the bookings. All from within your CRM system.
Improving your marketing strategy
With the information gained from different campaign reports, you can draw conclusions on who your audience is, within which demographic groups are your services most popular as well as in which part of the world, and much more. This enables you to improve your marketing strategy and target your communications better and ultimately get more visitors and bookings.
3 reasons why you will love the eBooking interface:
- It always comes down to money. With this reporting tool you can quickly and easily see if the time spend on eMarketing was worth it in terms of booking made.
- Target your future communications better, based on who/which groups made the bookings as a result of your newsletter.
- Compare campaigns to see which did better and alternate new campaign accordingly; e.g. timing, content, target group etc.
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RéserveGroup is Australasia's leading marketing technology company.
With the Internet playing an ever increasing role in reaching customers and sharing information, marketers have asked for smart internet enabled marketing technologies. Our products and services deliver this huge leap forward for businesses and organisations who want to take their marketing to the next level.
Our truly integrated Marketing Automation Platform includes Client Relationship Management (CRM) Software, Content Management Systems (CMS Websites), eCommerce, eMarketing, Document Management Systems (DMS), Event Management Software, Travel Software, and many more marketing focussed modules.
Our services include project marketing strategy, creative services, software project management and development, website design, copywriting, and other marketing plan implementation services.
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